Captivating. Whimsical. Enchanting.

Welcome to the Emporium...

 

We are proud to be Harrogate’s one and only immersive fairytale venue, where Storybook Characters come to life. But what does that mean, exactly?

Well, the Emporium is home to a very special book, called The Enchanted Storybook. It acts as a doorway; a doorway from all the fairytale kingdoms into our own world - right here in Harrogate. When we place a toy figure inside the Enchanted Storybook, that toy comes to life, meaning we can meet our favourite most beloved Storybook Characters, in a special place in the Emporium called the Enchanted Storybook Land.