Captivating. Whimsical. Enchanting.

Welcome to the Emporium...

 

"Logic will get you from A to B. Imagination will get you everywhere else." Albert Einstein​
 

Step into Harrogate’s one and only immersive fairytale venue, where beloved Storybook Characters come to life.

So, what does that mean exactly?
 

The Emporium is home to a most extraordinary treasure — The Enchanted Storybook. This magical book is no ordinary tale; it’s a doorway connecting every fairytale kingdom to our world. When a little Emporium magic is worked upon its pages, the doorway opens... and our favourite Storybook Characters step through into a realm we call The Enchanted Storybook Land.
 

These characters often visit the Emporium for special events and holiday clubs, but their favourite visits of all are for birthdays!
 

Why not pop in and take a peek inside our magical, immersive world of fairytales? You never know who might be waiting to say hello...