Captivating. Whimsical. Enchanting.

Welcome to the Emporium...

 

"Logic will get you from A to B. Imagination will get you everywhere else.” Albert Einstein​

We are proud to be Harrogate’s one and only immersive fairytale venue, where Storybook Characters come to life. But what does that mean, exactly?

Well, the Emporium is home to a very special book, called The Enchanted Storybook. It acts as a doorway; a doorway for all the fairytale kingdoms that leads right into our world. When we work some very special magic over the Enchanted Storybook, we can meet our favourite most beloved Storybook Characters, in a very special place called the Enchanted Storybook Land.

These Storybook Characters often visit the Emporium for events and holiday clubs, but more than anything they love to visit when it's someons birthday! Why not pop in to see us sometime, and take a closer look inside our magical, immersive world of fairytales...